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Balls Dream Band de Bref, Henkel
Las Boy Bands están más de moda que nunca, los ingredientes indispensables son chicos jóvenes, guapos y con buenas voces. Grupos como Take That, Backstreet Boys o New Kids on the block triunfaron en...
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How The EdgeRank works? Increase Facebook engagement
Facebook Algorithm is defined by 3 factors: Affinity, Weight and Decay. If you want to increase engagement on Facebook, the first thing you should do is understanding how EdgeRank works Edge Affinity –...
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SOS Condoms Durex, Delivering safety
Thanks God, you made my day with this awesome idea! How many times this situation below did happened to you? Oh, I don’t have any…. No worries, Durex has innovating again and now they propose a cool...
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Asia Pacific to take over The US in Ecommerce in 2013!
Spending in Asia-Pacific e-commerce (B2C) is about to surpass North America. In 2012, sales grew by 21.1% to EUR 740 billion in global revenues for the first time in history, according to new estimates...
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Our Food, Our Questions. Mc Donald’s is KING!
Starbucks has lost its place as the most social company in the restaurant business. Starbucks’ loss is McDonald’s gain But how did McDonald’s do it? The answer seems to be pretty straightforward –...
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Nuevo servicio ViaMilano de SEA
De nuevo son los aeropuertos y la industria de los viajes quienes vuelve a innovar para dar soluciones mas ajustadas y acordes al consumidor. ViaMilano ViaMilano es basicamente un nuevo servicio...
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The first Billboard which Creates Drinking Water, Peru
Marketers, creatives, account people, etc. We all work day to day in agencies, offices and many times we don’t look beyond of what we do. It seems that Communications and Marketing are there just to...
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Types of influencers (Many faces of influencers)
It seems we finally got a right way to measure influence. These are good news! As you might know, Brian Solis (Altimeter) developed a pretty interesting piece of research about Digital Influence....
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How many of my followers are fake / Inactive on Twitter
Guess how many fake and inactive users are following you? Would you like to know how many of your Twitter followers don’t contribute to your “real” influence? Surfing the web again I’ve found this...
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How to Turn Social Media into Social Sales
How to Turn Social Media into Sales is one of the most repeated questions nowadays. Many marketers got lost because they focus their efforts on technology, coolness and design. What we do need to think...
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Kit Kat: Free No-WiFi Zone
In a moment when everybody is talking about technology, networks, social, internet, etc. There is a smart brand who is taking advantage of it but in a different way. This brand is not using the same...
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Facebook’s top 20 brands and campaigns
Everybody in the world is on Facebook is a fact. That very few are doing it right is too. Surfing the web I found this pretty cool list of brands doing right on Facebook that I would like to share with...
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How Facebook EdgeRank works II [Infographics]
How to appear more often and more efficiently in the Facebook Newsfeed, the key question Here is another interesting post about how Facebook Edgerank works I wrote some time ago and below it’s a...
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The “Like-Cycle”, Jeremy Waite [ENGAGE 2013]
Nowadays, we see many presentations about social media but very few are actually interesting or say something new. I did like this presentation run by Jeremy Waite, Head of Social Strategy at Adobe....
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How easy is to delete your account on Facebook – The Social Roulette
That Facebook is the smartest is probably one of the most holy truths I’ve ever heard. It’s known that deleting a FB account is not as easy as it should be. Facebook doesn’t want to lose any of its...
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Facebook numbers 2013
Another interesting Infographic with updated numbers for Facebook (2013) Source: Great Business Schools
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New Challenge: Senior Digital Manager at GolinHarris, Singapore
I’m happy to announce my new adventure in Singapore. Since the 3rd of June I’ve joined GolinHarris (IPG group) as a Senior Digital Manager. A part of GolinHarris, IPG group is home of key agencies like...
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The Top Benefits of Social Media Marketing [INFOGRAPHIC]
Here are the top benefits that companies are seeing from social media marketing: 89% of respondents said that social media marketing has generated more business exposure 64% saw lead generation...
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The best Infographic about content marketing ever
What is content marketing? Any form of marketing that relies on or draws from editorial content is considered content marketing. It has always existed, although what it’s called and the tactics around...
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